Short answer; YES! Due to the huge number of daily users, many businesses have turned to Facebook as a way to connect with potential customers. Seemingly intergrated into everyones life to some degree, Facebook's mission is to give people the power to share ideas and make the world more open and connected. Short on time? Download our free guide on how to generate leads from Facebook. Got time? Read on.
Every brand on Facebook is on Facebook for one reason – to create more leads and get more business. A recent study shows that 63% of companies using social media say it has increased their marketing effectiveness. And 43% of B2B companies and 77% of B2C companies report that they have acquired a customer through Facebook. Social media marketing isn’t about hugs, kisses, rainbows or any of the like. For B2B companies looking to grow their business, social media marketing is about one thing: leads. How to make Facebook work for your business?
Clearly, Facebook has become a key marketing piece for business success. With millions of users on social sites like Facebook today, social media marketing is now much more than just monitoring keywords. It’s all about learning to engage people that may or may not know what your business can do for them. The successful marketers learn the fundamentals of listening to social media conversations in order to generate new leads for their business.
With billions of people on Facebook, your target customers are there too. But how can you reach them through all the noise? Targeted posts can reach potential fans and customers that you have been unable to reach before. Successful companies create attention grabbing ads, target specific audiences and measure the success of their ads. Then they optimize the ads to get continuous lead and customer generation.
Of course, the real measure of social media's effectiveness is ROI: if the social platforms you're on are consistently generating leads and customers, you can be sure you're doing something right. And that's why you are doing it. Let's see how to make Facebook work for your business.
Facebook is a low-cost marketing strategy:
Marketing activities that would cost thousands of dollars through other channels can be used on Facebook for a fraction of the cost. This makes it ideal for small to medium businesses with a limited marketing budget. Larger businesses can also explore marketing concepts and themes through Facebook before committing to bigger campaigns.
Facebook can steer traffic to your website:
Your Facebook profile (better!) includes a link to your website. Indeed, many businesses report that the greatest benefit of Facebook is the extra traffic that it steers to their site. Visitors who come to the website can be exposed to stronger marketing messages and, often, the option of buying goods and services. Customers who come to your website from Facebook are likely to be more receptive than the average visitor, because they already know something about your business and were motivated to click and learn more.
Facebook analyzes all the information that their billions of users enter into their profiles. As the owner of a business page, you can pay to use this information to deliver targeted advertising to a specific group. For example, an outdoor store could use Facebook to calculate how many men over a certain age in a certain city have listed 'fishing' as an interest. Then they could develop an ad or content for new fishing lures, and pay for it to appear only on the feeds of those people.
So -- can a company use Facebook for marketing? Of course! And yourl business can use Facebook to create leads.
Are you convinced? Are you intrigued? Do you now think that your company can use Facebook to generate leads and create new customers? If you want to know how it's done get the free guide and try it for yourself. In this guide, you'll learn:
- How to determine your Facebook marketing objectives
- Practical tips for building your Facebook audience
- What content to create and share on Facebook to attract customers
- How to optimize your Facebook posts to get the most interaction
- How to maximize reach and lead generation using Facebook ads
