Modern Marketing (Rant): What’s NOT Working and How You Can Be Heard.
Oct 26, 2017 12:58:34 PM
Marketing is one of those industries that’s just always in flux. The latest “best practice,” or methodology, that you believe sooo deeply in and tell all your clients about, just won't be relevant a few years down the road. The lynchpin here is that you were right at the time and that is what people look to you for! But times change, especially when talking about consumer preferences and where they are spending their time in the digital world. It seems like there are new avenues to take every month of every year.
Read It
5 Indispensable Marketing Tools To Enhance Your Brand In 2018
Oct 23, 2017 3:04:53 PM
Is it time to update your marketing toolset? With the new year comes new goals, new strategies, and yes, new tools. So before you give your website an SEO audit, or make sweeping changes to your channel strategy, consider adding new tools to your toolkit.
Read It
Strategic Amplification – Fuel Your Sales with Facebook Paid Advertising
Oct 20, 2017 11:08:15 AM
If you have a business that relies on selling products or services online (eCommerce), and you’re skeptical of digital marketing or unaware of the incredible opportunity at your fingertips, we need to talk. Here’s the first thing you need to know:
You can advertise your products online and get an instant bump in sales.
The best part? Once you figure out the right formula for identifying your target audience, which digital channel they peruse, and what type of creative content they react to, the campaigns are easily scalable.
Read It
4 Tips for Building a Strong Brand While You Build Your Business
Oct 16, 2017 12:29:18 PM
Who’s got time to think about branding with a business to run?! Well, you do, if you follow these steps.
Too many businesses decide to think about their brand image only after many years have gone by and a brand sort of "happened" by accident. But if you wait until then, you may just be slapping a coat of paint on a real issue -- what you need is to think of your brand and an individual, as your partner. Who would it be? What's its personality? What would it look like? What's the right attitude?
Read It
Is a CMS Right for My Business?
Oct 13, 2017 2:25:23 PM
The short answer is: Yes, absolutely. Here’s why...
A Content Management System, or CMS (like Joomla, WordPress or HubSpot), makes it easier for you to create, edit, and publish your content online. Even non-technical authors can quickly and easily publish their work.
Read It
One Annual Habit to Ensure You Keep Growing
Oct 11, 2017 9:29:23 AM
The annual habit in question? Performing a competitive analysis of your brand and your market.
Why is this important? Because when Sun Tzu said “Know thy enemy” in The Art of War, he was clearly referring to marketing.
Read It
3 Simple Steps to Fire Up Your Digital Marketing
Oct 6, 2017 12:14:21 PM
Digital Marketing is a confusing and tricky world. Are you doing it right? Is there one right way? Will what worked in the past continue to work today? Probably not.
Read It
What's the Best Way to Sell Online? It Depends...
Sep 21, 2017 10:08:33 AM
So you're lost in the online sales channel landscape? Understandable. It's hard to navigate.
At this point, I'm assuming you have a product and you need to get eyes on it so you can connect it with consumers and sell it. Great. You should be excited. But be careful because marketing your products and services on the correct digital sales channel(s) will make or break you.
Read It
The Worst Question You Can Ask Your Clients: "What Do You Need?"
Sep 19, 2017 10:12:18 AM
As an agency, we strive to be considered a partner, a trusted advisor with a dog in the fight. Our clients know we have their best interests in mind and we are always looking for the win because their success breeds our success. We aren't here to just check off tasks – we're here, together with our clients, to grow businesses. If your agency doesn't bring thought leadership or strategy services to the table – if they aren't helping you tie your marketing efforts to business goals, why are they your agency? Why would you want to pay experts for their expertise, only to tell them how to handle challenges, reach goals and increase performance? You wouldn’t!
