The world around you and your competition is changing at light speed - how do you stay in the know? What's working in small business marketing? What's inbound marketing? What is digital anyway? Is my brand image helping or hurting me? What it really boils down to is understanding the fundamentals and staying on top of what's new and different as it relates to you, your company and your clients. Your daily habit as a marketer has to include reading industry blogs (like ours!). So, what are the best blogs to stay on top of marketing performance? Read on for links and insights to make sure you're a part of what's going on out there.
Here is my list of daily reads:
- Copyblogger (@copyblogger): Offers step-by-step, actionable content. Sign up for free ebooks, webinars and other resources (i.e. even a free marketing course).
- Heidi Cohen (@heidicohen): Expect content tips direct from the influencer—not to mention journalist and professor. We really like Heidi’s “free actionable marketing tips” (via email subscription).
- MarketingProfs (@MarketingProfs): Covers all things marketing via articles, podcasts, online seminars, guides and tutorials. Ann Handley, author of Everybody Writes, heads up content at ‘Profs.
- Content Marketing Institute (@CMIContent): Insight from top names in our industry. Founded by Joe Pulizzi (@JoePulizzi), CMI is a powerhouse for content marketing advice. Beyond content, CMI dives into other areas, like SEO, social and measurement.
- IBM Social Business Insights (@IBMSocialBiz): Social savvy, with a side of tech. IBM experts discuss what it takes to develop a social business.
- LinkedIn Official Blog (@LinkedIn): Tips to better your LinkedIn presence, plus solid insight into personal branding and career advice.
- HubSpot (@HubSpot): Topics segmented by marketing, sales and agency. The creator of an inbound marketing and sales platform, HubSpot’s blog is entertaining and very tactical. Expect easy-to-understand how-tos, step-by-step instructions and more.
- Marketing Land (@MarketingLand): On top of the latest trends and news in the marketing landscape. Marketing Land curates leading voices across the digital marketing scene. (My favorite writer and PR 20/20’s founder, Paul Roetzer (@paulroetzer), is a Marketing Land columnist.)
And For Entrepreneurs -- This blog is, hands down, one of the best blogs for any current or aspiring entrepreneur, but particularly those in the SaaS space. You'll learn about all aspects of growing a business today with fluff-free content from David Skok. I dare you not to learn something.
Posts You Might Like to Read:
- The Science Behind Viral Marketing
- Why Sales People Shouldn't Prospect
- Understanding the Customer Buying Cycle and Triggers
Good stuff, right? Well, grab your laptop or tablet, find a comfortable chair or pillow, and get smart(er). One or two blogs a night, no need to binge!
