The vast majority of inbound marketing services are made to sound easy -- hell, they even use the word 'automated', right? Well, no, not so fast. The reality is, inbound marketing isn't easier than traditional marketing, but it is more economical and efficient than the old way of marketing.
So if you want to save money and achieve success with your digital marketing services, your best bet is to hire an inbound marketing agency. Here's why:
1. Inbound Marketing Agencies Know the Tools You Need
There are thousands of tools, apps, and software enhancements out there that say they will help you market your business. But which ones really help? Which tools does your unique business require? It’s an agency’s job to test drive these tools to find the ones that can speed things up, standardize your processes, and make your life easier.
2. Website UX Optimization Done the Right Way
You have a love/hate relationship with your website, we know. We also know that updating, optimizing, and maintaining your beast-of-a-website feels like an ever-growing hurdle. Unfortunately, it’s oh so necessary -- you just can’t have a successful inbound marketing strategy without a strong website. Opening up the sales channels and allowing your web visitors to find the right things at the right time, is paramount. A good inbound marketing agency can perform a Website Optimization Audit. Imagine thinking about your website and smiling, knowing everyone you tell about it will be amazed by the cleanliness, ease of use, and design quality. In a word, “Ahhh.”
3. Brand Bonus by Association
This is hard to quantify, but it’s absolutely relevant to hiring a professional inbound marketing services agency. If you’re at the point of marketing your business, you must have a brand -- even if there isn’t a high level strategy that you’re following, the brand is there and customer’s have an assumption and opinion of it. Now, you can continue along this path of ignoring the lack of strategy, but your brand will continue to grow without shape, loyalty, or energy. Sounds terrible, right? You wouldn't want to do that, because your brand is important. You love your brand, even if it’s disorganized and lacks a position in the market, or a unique differentiator.
Even if you hire an inbound marketing agency for content writing and website optimization, you will have extra sets of eyes brainstorming ideas and refining your brand strategy as you go. This partnership will empower you with a team of marketing experts who will work to give your brand a more robust shape through pinpoint copywriting, high-end design, and brand positioning (perhaps the most important!). This brand building is the bonus, the complimentary, the intangible that comes along with hiring an inbound marketing services agency.
4. Collateral Consultations
Similar to the Brand Bonus by Association, Collateral Consultations is a complimentary inbound marketing service. Any good inbound marketing agency will offer their expertise on marketing software, analytics, campaign strategy, website development, sales channel optimization, digital advertising tactics, etc. etc. FOR FREE. The list is really endless. Sure, you can spend your time researching techniques and only scratching the surface, but why not let the experts focus on that so you can focus on your team, products, and company?
We have experience doing this stuff, and it matters. If one tactic is working well, then maybe there’s a way to enhance it, or create an efficient process to encourage it, or perhaps your partner agency will uncover a whole new revenue generating product or opportunity for your business? Basically, it’s just good to have a marketing team on speed dial.
5. Because Proper SEO Is Hard…
There’s just no way around it -- SEO is easy to understand at a high-level (“I need to get found on Google, what’s so hard about that?!”), but in practice, it’s overwhelmingly technical and requires detail and accuracy most entrepreneurs and full-time business owners or marketing managers don’t have time to dedicate. Don’t get us wrong, SEO is learnable. But unless you really know what you’re doing, the time put into understanding it will test your patience. Plus, there’s the realization that proper SEO techniques are constantly evolving and need to be further researched and adapted at least quarterly.
6. Eyes on Reporting
Simply put, inbound marketing experts know what the numbers mean and have the ability to compare your analytics to their past clients’ numbers, giving you more robust insight into the meaning of your own, as well as potential opportunities to exploit specific channels or budgets. This knowledge of reporting is crucial for decision-making and will help to steer your business in the right direction.
7. Full Control Without the Time Requirements
By outsourcing your inbound marketing services to an inbound agency, you will get choices rather than more work set at your feet. Simply make the decision presented to you about what topic you’d like to have the writers blog about, how often you’d like emails sent, and what keywords your brand wants to own, so you can then get back to that other thing you’ve been looking forward to doing all week.
Got some questions about inbound marketing services? We bet you do. Hop on a call with one of our experts and get some answers. Believe me, future you will be happy you took that first step toward solving your marketing troubles.
